Tuesday, February 17, 2026 / by Lauren Kerschen
This month, I’m capping my buyer clients at three new people.
Not because I’m trying to create exclusivity. Not because I want to sound in demand. But because I refuse to stretch myself so thin that my clients get anything less than the attention they deserve.
Real estate is not a volume game for me. It is a service business. And service requires time, energy, and focus.
What Working With Me Actually Looks Like
When you hire me as your buyer’s agent, you are not getting someone who unlocks doors and sends automated listings. You are getting someone who is fully in it with you.
I answer texts at 8pm when you find a listing you love and want to see it tomorrow morning.
I rearrange my schedule to tour houses with you on Saturdays. All day if that is what it takes.
I explain the same mortgage concept four different ways until it finally clicks and you feel confident moving forward.
I call listing agents directly to find out why a house is priced strangely, how muc. ...
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real estate agent, buyer clients, home buying process, serious home buyers, pre-approved buyers, real estate availability, dedicated real estate service, buying a home in 60-90 days
Monday, February 16, 2026 / by Lauren Kerschen
2026 is officially here, and it is going to be a massive year for DFW real estate. For agents across North Texas, the stars are finally aligning. Inventory is opening up, interest rates are easing, and a wave of pent-up buyers is ready to move.
If you are a realtor, this sounds like the perfect scenario. However, as great as this sounds, some agents (especially solo agents) are going to struggle.
The struggle won't happen because they aren't good at their jobs. It will happen because they are trying to do everything alone in a market that is moving faster than ever before.
The Solo Agent Trap in a High-Velocity Market
In the current Dallas-Fort Worth climate, the "lone wolf" model is becoming a liability. When you work alone, you are responsible for every single pillar of the business. You are the lead generator, the marketing director, the showing assistant, the lead negotiator, and the transaction coordinator.
As the 2026 market ac. ...
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Friday, February 13, 2026 / by Lauren Kerschen
3 Percent Rates Looked Great… Until You Did the Math
Here’s what no one seems to remember about 2020–2021.
Yes, you got a low rate. Everyone remembers that part.
But what most people conveniently forget is this: you massively overpaid for the house.
Every decent home had 15 to 20 offers. Homes listed at 350,000 routinely sold for 420,000 or more. Inspections were waived, appraisal gaps were covered out of pocket, and cash buyers crushed everyone else.
You had hours, sometimes minutes, to decide on the biggest purchase of your life. Your monthly payment looked amazing. But you started with negative equity the second you closed.
That was not “safe.” That was not “smart.” That was survival in a frenzied market dressed up as a win.
What Today’s Market Really Gives You
Now rates in DFW are hovering around 6 percent. On the surface, that sounds worse, right? Higher number, higher payment.
But here’s the part ...
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Wednesday, February 11, 2026 / by Lauren Kerschen
I spent 13 years in corporate America before I ever sold a home.
Bell Helicopter. Pier 1. Sally Beauty.
My world back then? E-commerce supply chains, Six Sigma black belts, and process improvement spreadsheets that made most people’s eyes glaze over. I was a strategist, a systems builder, a process improvement junkie.
And when I finally switched to real estate, you know what shocked me most?
Most agents are winging it.
No data.
No systems.
Just gut feelings and hoping for the best.
That’s bonkers!
You can’t “wing it” when you’re handling someone’s largest financial transaction. You need precision. A process. And a plan to see what’s coming before it hits.
So I brought my corporate toolkit with me. And honestly? It changed everything about how I serve my clients.
Here are three lessons from corporate America that make me a better real estate advisor today.
Lesson 1: The data always tells the story first
In supply chain, we ...
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Tuesday, February 10, 2026 / by Lauren Kerschen
When you buy a home, your relationship with your agent should not end at the closing table, but for many people, it does.
Just last week, I met a couple who could not stop raving about their Realtor from a few years back. They told me how amazing their agent was and how great of a deal they thought they had gotten on their home.
Their agent seemed perfect:
Super friendly
Quick to respond
Always willing to show every house they wanted
Even brought snacks to their showings
Sounds great, right?
At least, that is what they thought, until they started listing the repairs and upgrades they had made over the past two years and the nightmare they went through with a bad contractor. That is when my heart sank.
Most people think the value of a Realtor ends at closing. But that is a mistake.
Hiring the wrong real estate agent does not just cost you at the closing table. It can cost you for years after.
The Real Cost, Year by Year
Years 1 to 2:
Overpaying for repairs by ...
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