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Why So Many New Agents Struggle

Wednesday, January 14, 2026   /   by Lauren Kerschen

Why So Many New Agents Struggle


Real estate has one of the highest failure and quit rates of any industry, and it’s not because new agents lack ambition. It’s because most get their license… and then realize no one really showed them how to do the job day to day. They’re left piecing things together from YouTube, random advice, and the occasional deal, which feels isolating, confusing, and discouraging.


Why So Many New Agents Struggle


Most new agents don’t fail for lack of potential—they fail for lack of structure and opportunities. They’re told to “lead gen more” but never shown how to have real conversations, handle objections, or manage a transaction from contract to close. Without real clients and real reps, it’s almost impossible to gain momentum. You probably know one or two agents who are licensed, paying dues, posting occasionally on social… but not actually building a business.


What New Agents Really Need: Reps, Not Just Rah-Rah


What changes everything is the chance to plug into real transactions with live clients and a clear playbook. New agents need:




  • Opportunities to work buyers and sellers, not just sit in classes.




  • Systems, scripts, and templates they can borrow while they’re learning.




  • Someone to walk through negotiations, contract details, and problems with them instead of leaving them to “figure it out.”




Once they get a few real wins under their belt, confidence and skill compound quickly. Momentum is the difference between fizzling out and building a long-term career.


How DFW’s Finest Helps Agents Win


My team, DFW’s Finest Real Estate Group, is currently hiring licensed agents who are serious about turning their license into a true business. On our team, agents get:




  • Opportunities to work real transactions and learn from live deals.




  • Cutting-edge tools and systems so they don’t have to reinvent everything from scratch.




  • Coaching through the Tom Ferry ecosystem, so they’re plugged into proven strategies—not random tactics.




  • Daily support in an environment where everyone is moving toward the same production and lifestyle goals, not competing in silence.




The goal is simple: help agents skip the “lost and alone” phase and move straight into competent, confident production.


Know Someone Who Needs This?


If someone comes to mind—a newer agent who’s stuck, overwhelmed, or just needs the right environment to finally get traction—share this opportunity with them. A strong team can be the difference between becoming another statistic… and building a career they’re proud of.


Hi, ?? I’m Lauren Kerschen, Realtor and Team Lead at DFW’s Finest Real Estate Group in DFW. If you or someone you know wants to grow in real estate with real support, let’s talk.


ARC Realty DFW | DFW's Finest Real Estate Group
Lauren Kerschen
2317 Roosevelt Dr
Arlington, TX 76016
817-925-1932

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