AI is being talked about everywhere in real estate.
But let’s be honest — most agents aren’t sure where to start. Some tools sound incredible, but they feel too complex or time-consuming to learn.
That’s why I want to share how I actually use AI in my business — the ones I use for real, week after week. I don’t use them perfectly, but they save me hours every week and make me better at my job.
Here’s the breakdown.
Fixer: My Inbox Lifesaver
If I didn’t have Fixer, my inbox might actually stage a mutiny.
It learns how I respond to emails and drafts replies that sound like me — 80% ready before I even touch them. It sorts my inbox into things I need to reply to, FYIs, meeting updates, and tasks that need follow-up. Even my marketing emails get their own section, so I see what matters first.
Bonus feature? It takes notes during my Zoom calls and sends me summaries afterward. Fixer easily saves me 3–5 hours each week that I now spend where it matters most: with clients, or with my kids.
Perplexity: My Pre-Listing Secret Weapon
Before every listing appointment, I ask Perplexity to pull everything about a property — the builder, architectural style, zoning details, nearby developments, even future city projects.
I walk into appointments knowing the home’s full story and the neighborhood’s direction. Sellers are usually surprised by how much I already know. It instantly builds trust when I can explain not just what’s for sale nearby, but why the area is trending up.
Perplexity turns me into the local expert before I even pull up the MLS comps.
ChatGPT: My Everyday Writing Assistant
ChatGPT is my creative wingman. I use it for:
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Listing descriptions that sound human, not robotic.
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Email drafts that keep my brand tone consistent.
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Social captions and blog ideas that actually get engagement.
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Research questions that would take me hours to dig through online.
It’s not perfect, but it’s invaluable. I still tweak and edit, but now I start with something better than a blank screen — and I can finish content in a fraction of the time.
Comet: The Browser That Works While I Work
Think of Comet as Chrome if it had a brain (and an assistant baked in).
While I’m checking my email or updating a client, I can have Comet run background tasks — like pulling the top 20 questions buyers are asking right now, or writing blog drafts based on search trends.
It’s an AI agent browser that actually does work while you work. I don’t use it constantly, but when I do, it’s like having a tiny marketing department running in another tab.
Plaude: My Meeting Memory Keeper
Plaude is my digital assistant for listing appointments, classes, or team trainings. It records conversations, turns them into notes, tracks details about each property or client, and sends summaries afterward.
It’s not just helpful — it’s a life saver when I need to remember who remodeled their kitchen in 2018 or which seller mentioned a foundation warranty. I even use it to train newer agents with real conversations so they can learn what works.
Now, my only problem? Remembering to charge it.
Start Small: One Tool at a Time
If all this sounds like a lot — don’t worry. You don’t need every tool.
You just need the one that makes your biggest headache go away.
For me, that was email. Fixer fixed it. Everything else came later, one tool at a time.
So if your biggest time drain right now is email, client follow-up, or writing, there’s probably an AI tool that can give you those hours back — and help you focus on what really matters: serving your clients and growing your business.
What’s your biggest time drain right now?
Let me know in the comments — I’ll share an AI recommendation that fits it perfectly.
