Saturday, June 28, 2025 / by Lauren Kerschen
Most Homes Don’t Sell for Top Dollar by Accident
Most homes don’t sell for top dollar by chance. Here’s what the best agents do differently and what it takes to stand out in the Dallas-Fort Worth (DFW) market right now:
1. Stage with Intention
Buyers aren’t just looking for square footage—they’re looking for a feeling. Professional staging helps highlight your home’s strengths, reduce distractions, and create an emotional connection that leads to stronger offers.
2. Price Strategically
In a market where the median DFW home price is over $417,000 and inventory is growing every day, pricing too high can mean sitting on the market while better-positioned homes move fast. The best pricing strategies use real-time data and buyer behavior to generate interest quickly, especially in areas where well-priced homes are going under contract in under 10 days.
3. Market with Precision
With nearly 1 in 5 homes in DFW receiving multiple offers, standing out matters. That means high-quality visuals, compelling copy, and targeted promotion. Buyers are everywhere, and your home should be too.
If you’re even considering selling—whether it’s next month or next year—it pays to understand how this process works at the highest level.
DM me if you’d like to walk through what this kind of strategy could look like for your home.
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Hi, ?? I’m Lauren Kerschen, a Realtor and Team Lead at DFW’s Finest Real Estate Group.
?? If you’re thinking about buying or selling a home in DFW (especially Fort Worth and south), follow me for tips on doing it right.
?? If you’re ready to buy or sell a home in the area, DM me.

